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Move Over TV, Mobile Apps Have Their Own Primetime!
Sep 29th 2011 at 03:59pm by Harold Everton
Mobile analytics firm Flurry recently spent time tracking Mobile App usage over several 24 hour periods. Their research has found that Mobile App usage is its highest between 3 pm and 10 pm with its peak in the 7 pm hour. Compare this to television prime time which goes from about 7 to 11 at night.
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This kind of research puts forth the idea that mobile advertisers can target their audiences best during certain times of the day. The study paired app usage against internet usage and television viewing. On average, app usage beats mobile internet usage at any given time during the day. While Flurry conducted the mobile app study, the television and internet research data was provided by Michael Zimbalist of the New York Times.
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Flurry tracks over a hundred thousand apps on several platforms in categories ranging from games to social networking.
Research provided by Flurry Analytics and the New York Times.
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